In the digital world, ROX trumps ROI
Is your customer journey an enjoyable experience? According to a recent Epsilon study, 80% of consumers are more likely to do business with a company that offers them personalized experiences and 90% find personalization very appealing.
In the digital world, CIOs need to lead IT as a profit engine not a cost center
In the July IDG survey, 53% of CIO respondents said that their top digital business objective was to “maintain overall revenue, given market shifts.” 53% also sited the need to “drive new revenue” up from 48% in 2018. CEOs and Boards are increasingly looking to digital technology as the primary source of new business growth and profitability.
In the digital world, sustainable competitive advantage is defined by long-term power not short-term performance
As I said in my previous blog, (link to August blog) the big “aha moment” for C-Suite leaders occurs when they realize that while power generates performance, performance consumes power. This means that if the company continues to overweight investments in current businesses to deliver short-term performance, it will eventually liquidate the company’s long-term power to grow.
In the digital world, leaders must master the art of competitive resiliency
What if everything you were taught about creating and sustaining competitive advantage is no longer true? Most leaders of well-established businesses were taught that the key to creating sustainable competitive advantage was erecting large barriers to entry into their markets by scaling the size and reach of their companies.
In the digital world, being remote is increasing employee productivity
When the coronavirus pandemic forced most office employees to work remotely, managers were convinced that productivity would collapse. They thought the multiple…
In the digital world, it’s all about customer adoption & utilization
Historically, once a company sold a product or service to a customer, it was up to that customer to make sure they got their money’s worth. Now with the advent of “anything as a service” (AaaS), the burden of customer success has shifted back to the vendor.
In the digital world, you have to deliver customer success not just customer service
As Clayton Christensen taught us in The Innovator’s Dilemma, a person doesn’t want a ¾ inch drill bit (product) they want a ¾ inch hole (outcome). Unfortunately, today most companies still talk more about…
In the digital world, investing into a market downturn leads to exponential returns
Most senior leaders find comfort in believing that in times of severe market downturns cutting costs and hunkering down is a prudent course of action. The trouble is the data supports the totally opposite course of action.
In the digital world, building mutually successful business partner ecosystems is the new standard of competitive excellence
Historically companies believed they could create sustainable competitive advantage by owning and controlling the assets needed to build high barriers to entry into their markets.
In the digital world, IT should be run as a profit center, not a cost center
The evolution of IT from a cost center to a profit center is at the core of successful business transformations. The wave of new digital technologies are the driving force of new product and service innovation that is redefining how companies engage with their customers, employees and other key stakeholders.
