Is your employee value proposition as compelling as your customer value proposition? Most companies can tell you the approximate lifetime value of their core customers. They have long utilized the Net Promoter Score (NPS) and other customer experience/satisfaction measurement tools to track how well they are delivering their customer value proposition.
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Entries by woetmrc
How good is your organization at finding “a path to yes” rather than “a path to no?” Disruptive change not only increases stress, uncertainty, and risk but it also enables individuals to retreat to what they know rather than explore what they don’t know.
Are you learning faster than your competition? Several years ago, the leaders of the Gates Foundation embarked on a journey to improve their culture. Their goal was “to improve their learning culture, in which people have the humility to know what they don’t know and the curiosity to rethink the way they’ve always done things.”
As companies race to adopt new cloud computing technologies and systems to effectively compete as digital enterprises, they quickly discover that with new systems, applications and processes comes monumental new complexity.
Companies are reminded on a daily basis of the necessity to adopt and deploy new digital technologies in order to maintain or enhance their competitive viability. Of less focus is the necessity to identify and develop the “next generation of skills and capabilities” needed to successfully leverage those new technologies.
Have you lost control over how you spend your time? Talk to anyone working today whether in a startup or a well-established Fortune 500 company, and they will tell you the same thing – “I’m working so hard but there aren’t enough hours in the day for me to do my job.”
Is your competition learning faster than you are? The main theme of Walter Isaacson’s biography of Leonardo DaVinci is “the ability to make connections across disciplines – arts and sciences, humanities and technology – is a key to innovation, imagination and genius.”
Is your customer journey an enjoyable experience? According to a recent Epsilon study, 80% of consumers are more likely to do business with a company that offers them personalized experiences and 90% find personalization very appealing.
In the July IDG survey, 53% of CIO respondents said that their top digital business objective was to “maintain overall revenue, given market shifts.” 53% also sited the need to “drive new revenue” up from 48% in 2018. CEOs and Boards are increasingly looking to digital technology as the primary source of new business growth and profitability.
As I said in my previous blog, (link to August blog) the big “aha moment” for C-Suite leaders occurs when they realize that while power generates performance, performance consumes power. This means that if the company continues to overweight investments in current businesses to deliver short-term performance, it will eventually liquidate the company’s long-term power to grow.
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