In the new digital world, is your brand well past its sell by date?
This October, Prophet, a global brand consultancy, released the results of its third Brand Relevant Index survey. They surveyed 13,500 U.S. consumers about more than 275 brands across 27 industries around four brand relevance measures: customer obsession, ruthless pragmatism, pervasive innovation and distinctive inspiration. The top ten most relevant brands are: Apple, Google, Amazon, Netflix, […]
In the new digital world, data is the new competitive currency
A recent study conducted by MIT Technology Review and Google found that 60% of the companies surveyed are using big data analytics and machine learning to gain competitive advantage. These companies are looking for multiple competitive advantage returns as shown on the chart below: Looking forward instead of backwards Until recently most companies have searched […]
In the new digital world, you have to improve your organization’s digital acumen
In the age of digital disruption, traditional ways of creating sustainable competitive advantage are no longer effective. The adoption of the new suite of digital technologies including social, mobile, cloud, data analytics is the new competitive imperative for success. Simply put, if you don’t significantly improve your organization’s digital acumen your competitive viability is at […]
In the New Digital World, It’s About Asking What’s Possible Not What’s Permissible
To effectively compete as a digital enterprise requires new ways of discovering what’s possible The scope and speed of disruption from digital technologies (e.g. systems of engagement and systems of intelligence) is not only turning the competitive landscape on its head but it is also forcing companies to discover new ways to engage with their […]
In the New Digital World, Good Enough is No Longer Good Enough
“There’s never been a better time to be a great CIO or a worse time to be an average one.” This quote from George Westerman, a leader of MIT’s Initiative on the Digital Economy, sends a clear message that good enough is no longer good enough. CIOs who still feel their primary job is to […]
In the New Digital World, Technology is the New Work of Business
What business are we in? The technology business. “The real issue is that every business is now a tech business – whether it wants to be or not – and that means not just new skills and experiences, but a new outlook on opportunity and strategy.” This quote is from a recent Forbes analysis of […]
In the New Digital World, Success Starts With a Clear and Concise Statement of Intent
A Clear Statement of Intent Drives Desired Business Outcomes Over the past two years, I observed a very distinct pattern between companies that successfully navigate the new digital world and those that fall behind. As it turns out, those who are emerging as the early leaders in the age of digital disruption share one thing […]
In the New Digital World, What Are the Metrics That Matter?
Realigning metrics to measure the new work of IT Less than 30% of companies have a process in place to measure the return on investment of their emerging technology projects according to a recent survey of 150 CIOs and CTOs. Too many companies still measure the performance and business value they get from IT based […]
In the New Digital World, it’s Time to Write a New IT Charter
Finding the right balance between operational excellence and business innovation The CiO.com 2017 State of the CIO survey found that 72% of respondents said they were struggling to strike the right balance between operational excellence and business innovation. 87% of respondents also said that “juggling transformational and functional responsibilities has become a permanent job requirement, […]
