In the New Digital World, Employee Engagement is as Important as Customer Engagement
Most companies today can tell you the approximate lifetime value of their core customers and what they are doing to realize the full potential of that value. How many companies can tell you the lifetime value of their most valued employees and what they are doing get that contribution from them? Many companies have now […]
In The New Digital World, You Have to Win the “Technology-Enabled” Business Innovation Game
The connected customer wants a different customer journey Technology-enabled innovation is not only disrupting the competitive landscape, it is redefining the user experience value proposition across a multitude of industries. It is also putting companies on notice that if you can’t successfully engage your customers in this new digitally mediated world you are on your way […]
In the New Digital World, Learning Faster than the Competition is the Only Sustainable Competitive Advantage
Almost every C-level executive I speak with tells me they are so busy doing their business that they have no time to think about their business. Whether it’s the back-to-back to back meeting calendars or the explosion of digital communication tools from e-mail to texting to Twitter to Snapchat, executives at all levels are completely […]
In the new digital world, you have to change the narrative about IT
In far too many companies, IT is still seen as a cost center/support function rather than as a direct contributor to revenue, margin and profit growth. Most of the CIOs I’ve talked with over the past several years admit that their budgets have been reduced or kept flat. This says that for whatever reason, the […]
In the new digital world, you need new people in new seats on the bus
In Jim Collins’ seminal book, Good to Great, he makes a very compelling case that getting the right people in the right seats on the bus is more important than your business growth strategy. While that may seem counterintuitive, in the new digital world I think it makes perfect sense. Why? Because with the level […]
In the new digital world, time to value defines competitive advantage
A recent IBM study concluded that “no business can remain relevant by making tweaks. The only way to stay ahead of disruptive change is to embrace it, which means being able to develop and release new products and services within weeks or even days.” One of the major implications of the unprecedented level of digital […]
In the new digital world, barriers to entry no longer exist
Until very recently, most leaders of established businesses believed that the key to creating sustainable competitive advantage was erecting large barriers to entry through scaling the size and market reach of their companies. The reason this approach was successful was the high costs incurred to: Build product development and manufacturing capabilities Create sales, marketing and […]
Using the 4 Zone Model to Build an IT Investment Portfolio
“How much value is IT adding to the business?” This is the one question that most CIOs I talk with struggle to answer. For many organizations, IT’s value is only measured by its ability to reduce costs and optimize the capital expense depreciation of large hardware and software licenses. […]
Implementing the 4 Zone Model Playbook
From Strategy to Implementation: Common Drivers & Expected Outcomes Like any new strategic framework and set of tools and processes, the 4 Zone Model’s value can only be realized through implementation and execution. I have outlined below how some early adopters of the model have deployed different elements of the playbook to address critical issues […]
The 4 Zones Model: A Playbook for the Incubation Zone
Companies have no choice but to up their technology enabled innovation game According to a recent McKinsey study, more than 60% of CEOs expect up to 50% of their earnings growth in the next 5 years to come from “technology-enabled” business innovations. A recent study of CIOs by IDC found that 57% expect to be […]
